internet dealership bootcamp

Internet Dealership Bootcamp^sm

KainAutomotive.com, 2008 Diamond Award Winners “Dealers’ Choice for Best Automotive Internet Sales Training Company”

• Internet Marketplace Fundamentals: A complete overview of the nuances of the Automotive Internet Marketplace from 3 unique viewpoints: customer, manufacturer, dealer
• The Language of the Internet: A thorough explanation of the unique terminology of the Internet along with a picture dictionary of terms to equip you for leading the movement to the Internet at your dealership

• Learn how to select the best operating structure, create job descriptions, recruitment ads and compensation plans
• Internet staff development and operational oversight techniques to ensure you obtain the results you need

• Plan and develop a Digital Marketing plan that is both comprehensive and cost effective allowing you to ‘build digital facilities’ all over the web for a fraction of your traditional marketing costs
• Website design, microsites, search, 3rd party site listings, 3rd party lead generation, fixed operations - parts and service online apps, banners, eBay, click to call, chat, online trade valuation, online finance apps, video, social networking, blogs, forums, discussion boards, dealer rating sites, and much more
• Learn how to efficiently market your complete dealership operation - both variable and fixed
• Learn how to select your marketing options and look beyond the ‘pitches’ to determine what is best for your individual operation

• Learn how the process makes all the difference as you are taught proven processes that are designed to drive floor traffic and sales
• Learn proven tactics in all formats: telephone, email, text, chat, video, etc.

• How to select and effectively manage your Lead Management or CRM tools
• Learn how to embed your lead handling process into your tool to ensure your process carries on the task of communicating and motiving your prospects
• Learn how to utilize mobile communications to enhance your operational efficiency

• You will be provided with all the tools, spreadsheets, etc. to manage the numbers which will guide your growth and development
• Learn the best way to gain control over your lead source budget to ensure the greatest possible Return on Investment

• Each attendee will work through his own Dealership Internet Operations Blueprint which will serve as a guide in his short and long-term Internet Dealership Development

David Kain is uniquely qualified for this role given his 20+ years of automotive retail experience, including his position as dealer principal and president of Kain Auto Group. His extensive internet experience includes developing his own dealership internet department and acting as co-founder and COO of FordDirect.com, the dealer/factory owned joint venture that is the internet lead provider to Ford and Lincoln Mercury dealers. David remains a partner in his two family Ford dealerships in Kentucky. David started KainAutomotive.com in 2003 and has developed a training program considered to be the model for the Industry.