NCM Associates
10551 Barkley Suite 200
Overland Park, KS 66212
913.649.7830
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special finance course outline
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Enroll now to guarantee your spot for the Special Finance Bootcampsm.
Call 1-800-867-2160 or click here to register online.
Special Finance Bootcampsm Main Page
NCM Special Finance Bootcampsm
Presented by Greg Goebel, President and CEO, Auto Dealer Monthly, LLC
Dress for the event will be Business Casual Lunch buffet provided each day from 12:00 pm 1:00 pm
Course Requirements
Due in advance:
- Completed Company Dealership Profile
- SF Productivity Analysis Data
Bring with you:
- Current Inventory w/ Year, Make, Model, Mileage, Cost, Age
- List of all Banks, Credit Unions and Finance Companies Used
Day One The Fundamentals
| 7:30 am |
Continental Breakfast Served in the Meeting Room |
| 8:00 am |
Reveille |
Welcome
Introductions and Review of Folder and Workbook
Course Overview
Market and Performance Statistics
Defining Special Finance
Benchmarks
Defining Market Opportunities
Dealership Comparisons
Defining the Three Pools of Special Finance Customers
Discussion of Pool Makeup
Determination of Dealership Focus
Set Performance Objectives (and Timelines)
The Building Blocks
Commitment
One plan, one direction.
Pitfalls to avoid.
Capital Requirements
Compare Goals to Available Capital
Inventory
What is Special Finance Inventory?
Sourcing Needed Inventory
Determining Proper Levels
Determining Proper Mix
Determine Your Inventory Action Plan
Personnel
Discussion of Department Structures
- Set Your Action Plan: Which Structure Fits Your Dealership Best?
Outline of Personnel and Compensation Staffing Requirements Department Compensation Models Special Finance Manager Special Finance Sales Special Finance Admin Special Finance Call Center
Sourcing Personnel
Determine Your Personnel Action Plan
Finance Companies
Special Finance vs. Prime
Relationships
- Understanding the Programs
- Business Cycle
- Ratios
- Who and what
Review of Key Special Finance Companies
- 600+
- 540 599
- 475 540
- Below 475
- Fresh Discharged BKs
- Open Chapter 7 BKs
- Open Chapter 13 BKs
- First Time Buyer
- Self-Employed
- Military
- Other?
Getting the Deals Bought
- Credit Interview
- Credit Review
- Isolating Incorrect Data on Bureau
- Setting Up Deals for Success
- The Art of Rehashing Deals
Determine Your Action Plan: Review Your Options and Target Needed Addition
Recap of Day One
Around the Room Top Points
Evening Assignment
- Best of Day One and Why?
- Deal Structure Homework
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| 4:30 pm |
Troops Adjourned |
| 5:00 pm 6:00 pm |
Cocktails in the Bar |
Day Two Making It Happen
| 7:30 am |
Continental Breakfast Served in the Meeting Room |
| 8:00 am |
Reveille |
Welcome and Questions
- Collect Evening Assignments
- Review Best of Previous Day
Telephone Skills and Process
Discussion of the Requirements of Special Finance
- How Does Phone Come Into Play?
- Department Goal vs. Leads Required vs. Personnel Required
- Who Should Call? Manager? Sales Personnel? Call Center?
Word tracks and Scripts
- Inbound Call
- Outbound Call
Tracking
- What to Measure
- How to Manage From Data
- Accountability
- What to Analyze
Training and Coaching
Determine Your Action Plan
Sales Process
Prime vs. Special Finance Sales Process
Green Balloon/Red Balloon
Road to the Sale
Non-confrontational Selling
Credit Interview
Vehicle Selection Time Frame
Determine Your Action Plan
Deal Structuring
Four steps to Maximizing Deal Gross Profits
Deal Worksheets Hands-on Procedures to Maximize Gross Profits
- One Vehicle One Finance Source One Finance Program (3 deals)
- One Vehicle One Finance Source Multiple Finance Programs (2 deals)
- One Vehicle Multiple Finance Sources Multiple Finance Programs (2 deals)
- Multiple Vehicles Multiple Finance Sources Multiple Finance Programs (3 deals)
Wheres the Gross Profit Dont Forget About F&I Opportunities
Recap of Day Two
Around the Room Top Points
Evening Assignment
- Best of Day Two and Why?
- Deal Structure Homework
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| 4:30 pm |
Troops Adjourned |
Day Three Maintaining the Program
| 7:30 am |
Continental Breakfast Served in the Meeting Room |
| 8:00 am |
Reveille |
Welcome and Questions
- Collect Evening Assignments
- Review Best of Previous Day
Marketing and Advertising
Using Your Forecast/Goals to Establish Appropriate Budgets
Review of Advertising Expense Benchmarks
Marketing: Branding vs. Call to Action
Advertising Mediums: Challenges and Opportunities
- References
- Internet Leads
- Free Classified Publications
- Event Sales
- Direct Mail
- Television/Infomercials
- Newspapers
- Radio
- Other?
Samples of Effective Advertising
Determine an Action Plan for Marketing and Advertising
Compliance Issues
Ten Ways to Get Deep in to Trouble without Even Trying
- GLB Privacy Act
- Safeguarding Policies
- TILA Polk vs. Crown
- Spot/Conditional Deliveries
- Deal Documents
- Bad Guys List (OFAC)
- Advertising Disclosure Rules
- Adverse Action Letters
- Down Payments
Spot Delivery/FI Legal Desk Book
Determine an Action Plan for Compliance Issues
Processes and Systems
The Glue to Hold All Ten Components Together
Lead Management
Measure to Manage
- What to Track
- How to Use the Info
- Do You Need Software?
- Determine an Action Plan for Lead Management Issues
Inventory Management
- Do You Need Software?
- Calculating the Spread Why it is Vital
- How to Operate Without Software
- Determine an Action Plan for Inventory Management
Funding Systems
- Ideal Funding Timeline
- Fast Funding Must Become Culture of Company
- Who is Responsible?
- Sales Representative Worksheet
- Finance Office Worksheet
- Expediters: What Are They and Do You Need One?
- Save-A-Deal Meetings
- Determine and Action Plan for Funding
Budgeting
- Developing a Plan for Growth
- Use of Goals and Forecasts
- Previous History
- Review Capital Available
- Inventory Requirements
- Staffing Levels
- Training: What by Whom and When?
- Marketing and Advertising
Recap of Day Three
Review of Initial Goals Did We Accomplish?
Review of Action Plans Are You Set?
Around the Room Top Points
Award Diplomas
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| 4:00 pm |
Troops Discharged Travel Safe
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Yes, I want more info: click here now
or call Amy Smith at 1-800-867-2160.
Enroll now to guarantee your spot for the Special Finance Bootcampsm.
Call 1-800-867-2160 or click here to register online.
Special Finance Bootcampsm Main Page
Course Instructor
Greg Goebel, President and CEO, Auto Dealer Monthly, LLC & Greg Goebel Training & Consulting
This is the most comprehensive course that can be found, from which to build or grow a Special Finance operation.
Greg Goebel is a former 18 year dealer principal whose dealerships focused on Special Finance beginning in 1990.
He will guide you in developing and action plan to integrate the 10 Critical Components for Success in Special
Finance with your own business principals and methods with a perspective that can only be offered by a successful
former dealer. Attendees will return to their dealerships with a specific road map that should return their investment
up to ten fold in the very first month.
Course Fee
$2,995.00 per attendee.
*Must call by 3 pm PST the Monday before the seminar begins.
This fee includes continental breakfast, lunch and beverage breaks daily, all course materials, diploma and the
availability of one on one time with the instructors throughout the class. In addition, after returning home, your
instructors will be available for telephone conversations and/or emails when questions or concerns might arise.
(PLEASE NOTE: $1,500 deposit due upon registration, per attendee, with balance due 45 days prior to session. Due
to guarantees required in advance of the meeting, cancellation fees are applied as follows: $900 -30 days prior to session
(cancellation fee will be waived with rescheduling, minus $300 handling/processing fee); $1,500 -15 days prior to session
(cancellation fee will be waived with rescheduling, minus $600 handling/processing fee). Non-attendance without prior
notification* will result in full forfeiture of funds.
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